Start at Campaigns → New campaign. The AI writes only the ad copy; campaign structure, budget allocation, and targeting are assembled by a deterministic rules engine, so the plan is predictable and inspectable.
- Platform. Meta (Facebook and Instagram) is available today. Other platforms appear as their API access lands.
- Goal. Awareness, Traffic, Engagement, Leads, Sales, or App — each maps to the correct optimization settings on the platform.
- Offer and destination. What you're promoting and where the ad sends people. You can also start from a URL scan that prefills what it finds on your site.
- Budget. Daily budget with sensible presets, editable to any amount.
- Audience. Live interest targeting searched from Meta's own taxonomy, age and gender ranges, or Advantage+ automation.
- Creatives. Generate on-brand ad variants, or attach images from your Asset Library.
The wizard ends in an editable review canvas showing the full campaign tree. Every edit re-runs validation live, and warnings appear inline — for example, budgets below platform minimums or copy exceeding length limits.
Before a campaign can be approved, it needs a publish target: which ad account it belongs to and which Facebook Page it publishes from (plus an optional pixel). You pick these in the flow, or on the approval card itself — Approve is blocked until a target is set.
Approving sends the plan to our executor, which builds the real campaign, ad sets, and ads on Meta — always paused. If any step fails, the partial tree is rolled back. The paused campaign then shows a go-live card with exactly what it will spend per day; taking it live is a separate request that also passes through the Approval Center. Nothing spends until you say so, twice.