Learn
Short guides for people running their first campaigns. Every number carries its source and date; where no reliable figure exists, we say “it depends” and teach the framework instead.
Advertising basics for beginners
The loop every paid channel runs on: objective in, spend through, results out — and where you actually have leverage.
What a good CTR or CPA looks like (and why it depends)
Sourced typical ranges, the context they hold in, and why your own history beats every industry table.
How much budget do I need?
There is no magic number — there is a mechanism. Size the budget so the platform can finish learning.
How many ads should I run?
The variety-vs-concentration tradeoff, and how to test without starving everything.
Which ad formats work now
The durable multi-format rule, plus the current dated trend claims — each with source and expiry.
Reading your results
Windows over days, your history over industry tables, one change at a time — and what fatigue looks like.
Every claim’s source lives in the product’s public honesty ledger. Questions? hello@dotstack.io