The honest answer to "is my CTR good?" is: compared to what? Industry averages bundle together businesses with different products, margins and audiences — useful for orientation, useless as a target. Here is what current, dated sources actually report, and how to read them.
The share of people who clicked after seeing your ad — a quick pulse on whether the creative earns attention. On its own it says nothing about whether those clicks were worth paying for.
- Typically 1.71%–2.59% — Facebook & Instagram, all-industry US averages by objective — ~1.7% for traffic campaigns, ~2.6% for leads campaigns. Source: WordStream by LocaliQ, Facebook Ads Benchmarks 2025, 2025-09-15 · verified 2026-07-17.
- Typically 5.56%–12.75% (average ~6.64%) — Google Search ads, US, across industries (Apr 2025–Mar 2026); search CTRs run far higher than social feeds. Source: WordStream by LocaliQ, Google Ads Benchmarks 2026, 2026-05-19 · verified 2026-07-17.
Search CTRs run far higher than social feeds because people are actively looking — never compare the two.
What one result costs you: money spent divided by results. It is the metric closest to 'is this worth it' — judged against what a result is worth to your business, not against a table.
- Typically $29.99–$49.48 (average ~$38.19) — Facebook & Instagram ecommerce purchase campaigns, 2025 — industry averages from ~$30 (lifestyle & boutique) to ~$49 (electronics). Source: Triple Whale, Facebook Ad Benchmarks, 2026-04-07 · verified 2026-07-17.
- Averages around $27.66 — Facebook & Instagram leads campaigns, all-industry US average — individual industries range far above and below. Source: WordStream by LocaliQ, Facebook Ads Benchmarks 2025, 2025-09-15 · verified 2026-07-17.
- Averages around $66.69 — Google Search ads, US, all-industry average (Apr 2025–Mar 2026). Source: WordStream by LocaliQ, Google Ads Benchmarks 2026, 2026-05-19 · verified 2026-07-17.
"Good" moves with platform, objective, placement, industry, audience temperature — which is why the same 2% CTR can be excellent for one business and a problem for another. The only benchmark that always applies is your own economics: what is one result worth to you, and is the trend in your account improving?
That is how this product reads your numbers too: your dashboard compares your last 7 days to the 7 before, not to a table. After you sign up, the Command Center shows that comparison — and you can ask the agent "is my CTR good?" for an answer grounded in your own data.
Figures above verified 2026-07-17; each carries its source and date. All are US-market USD averages — treat them as orientation, not targets.