Two kinds of format advice exist. The durable kind is mechanical: platforms' delivery systems match formats to people, so supplying every major shape (vertical video, square, landscape) lets the system use every auction it can — a single-format campaign fights with one hand tied.
The perishable kind — "short vertical video is winning", "UGC-style beats polished" — can be genuinely useful, but only with a source and a date attached. This product only shows trend claims that carry both, and drops them when they go stale.
Automatic placements give the delivery system more auctions to find cheap attention in, and it shifts budget to wherever your ad performs best. Hand-picking placements mostly makes sense for compliance reasons or when creative genuinely cannot work on a surface.
The catch: each placement has its own shape and safe zones (a 9:16 story with text under the UI chrome is not a 1:1 feed post). Automatic placements work best when you supply creative for every major format rather than letting one format get stretched.
- Meta's current delivery system (the Andromeda retrieval engine, live since late 2024) is explicitly built to exploit creative diversity: ads that are truly distinct in visuals, messaging and format expand what it can optimize with. Meta reports advertisers using Advantage+ with diversified creative seeing meaningfully better returns (their Dec 2025 figure: +22% ROAS). Source: Meta, Demystifying Creative Diversification (official), 2025-12-16 · verified 2026-07-17 · treated as stale after 2026-12-16.
- Search lead costs eased in the year to March 2026 — the first overall drop in average cost per lead in five years across Google and Microsoft search ads. Rising CPLs are not currently the default assumption for search. Source: WordStream by LocaliQ, Google Ads Benchmarks 2026, 2026-05-19 · verified 2026-07-17 · treated as stale after 2027-05-19.
Claims we deliberately do NOT repeat because no dated primary source exists: "UGC ads get 4× CTR", fixed creative-count recommendations, and any short-form-video ROI stat older than a year.
Create Studio generates every required format per platform from one brief, with each platform's safe zones respected — sign up to use it.